Frequently Asked Questions
How I Research, Write, And Develop Content
The Process: WHAT TO EXPECT
Fact-driven editorial work across finance, technology, real estate, and entrepreneurship.
Whether you’re considering a one-time project or a long-term editorial partnership, the questions below explain how I approach research, content development, pricing, and client collaboration.
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Ghigliotty & Co. helps organizations turn knowledge and expertise into clear, credible content.
Services include:
Articles and executive bylines
Research reports and white papers
Case studies and Q&As
Newsletters and social content
Corporate communications
Webinars and podcast support
Market and industry research
Editing and content strategy
Engagements are tailored to the client’s goals, audience, and publication requirements.
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My primary areas of focus include:
Banking, finance, and capital markets
Technology and artificial intelligence
Commercial and residential real estate
Cryptocurrency and digital assets
Entrepreneurship, venture capital, and small business
I also work with clients in adjacent industries when I can bring the same level of research and editorial rigor.
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Every assignment begins with detailed research.
Depending on the project and scope, this may include:
Interviews with subject matter experts
Company content and internal documents
News and business analysis
Market indices and financial data
Industry reports and academic research
Earnings reports and investor letters
Primary source reporting
My journalism background emphasizes accuracy, verification, and context before writing begins.
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Regardless of which tools are involved, all client-facing content is reviewed, verified, and finalized by me.
Technology helps streamline research, organization, editing, and collaboration throughout the editorial process. I use a variety of professional research, writing, and collaboration tools to support client work.
Artificial intelligence tools may assist with tasks such as summarizing information, structuring source material, and identifying patterns across large datasets. Editorial judgment remains central to every assignment.
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My process typically follows these steps:
Start with a discovery call
Define client goals, audience, and timeline
Review source materials
Research the topic and conduct interviews
Develop an outline or skeleton draft
Write a complete first draft
Gather client feedback
Revise and deliver final content
This process can be adjusted based on deadlines, scope, and internal approval requirements.
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Pricing is based on factors such as project scope, research requirements, number of interviews, turnaround time, revision needs, and subject matter complexity.
Projects may be priced by word, by hour, or as flat project fees, depending on the scope and requirements of the assignment.
Typical pricing includes:
• Articles and case studies: $1.75–$2.00 per word
• White papers and research reports: $1.50 per word
• Press releases: $1.25 per word
• Content edits: $1.00 per word
• Hourly engagements: $100–$150 per hour, based on project complexityPer-word and hourly engagements can also be structured as flat project fees based on scope, timeline, and client objectives.
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Yes, but only when a project calls for it.
I maintain a trusted network of writers, editors, and researchers who contribute to select projects when additional expertise or capacity is needed. All work is reviewed and finalized to the same editorial standards regardless of who is involved.
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Both.
I partner directly with organizations and also work closely with marketing, public relations, and communications agencies.
Many engagements evolve into long-term partnerships in which I function as an extension of an internal editorial or content team while maintaining confidentiality and consistent quality standards.
Ready to discuss a project?
Whether you’re planning a research report, article series, newsletter, or broader content initiative, I’d like to learn more about your goals, timeline, and editorial needs.
