Frequently Asked Questions

How I Research, Write, And Develop Content

The Process: WHAT TO EXPECT

Fact-driven editorial work across finance, technology, real estate, and entrepreneurship.

Whether you’re considering a one-time project or a long-term editorial partnership, the questions below explain how I approach research, content development, pricing, and client collaboration.

  • Ghigliotty & Co. helps organizations turn knowledge and expertise into clear, credible content.

    Services include:

    • Articles and executive bylines

    • Research reports and white papers

    • Case studies and Q&As

    • Newsletters and social content

    • Corporate communications

    • Webinars and podcast support

    • Market and industry research

    • Editing and content strategy

    Engagements are tailored to the client’s goals, audience, and publication requirements.

  • My primary areas of focus include:

    • Banking, finance, and capital markets

    • Technology and artificial intelligence

    • Commercial and residential real estate

    • Cryptocurrency and digital assets

    • Entrepreneurship, venture capital, and small business

    I also work with clients in adjacent industries when I can bring the same level of research and editorial rigor.

  • Every assignment begins with detailed research.

    Depending on the project and scope, this may include:

    • Interviews with subject matter experts

    • Company content and internal documents

    • News and business analysis

    • Market indices and financial data

    • Industry reports and academic research

    • Earnings reports and investor letters

    • Primary source reporting

    My journalism background emphasizes accuracy, verification, and context before writing begins.

  • Regardless of which tools are involved, all client-facing content is reviewed, verified, and finalized by me.

    Technology helps streamline research, organization, editing, and collaboration throughout the editorial process. I use a variety of professional research, writing, and collaboration tools to support client work.

    Artificial intelligence tools may assist with tasks such as summarizing information, structuring source material, and identifying patterns across large datasets. Editorial judgment remains central to every assignment.

  • My process typically follows these steps:

    1. Start with a discovery call

    2. Define client goals, audience, and timeline

    3. Review source materials

    4. Research the topic and conduct interviews

    5. Develop an outline or skeleton draft

    6. Write a complete first draft

    7. Gather client feedback

    8. Revise and deliver final content

    This process can be adjusted based on deadlines, scope, and internal approval requirements.

  • Pricing is based on factors such as project scope, research requirements, number of interviews, turnaround time, revision needs, and subject matter complexity.

    Projects may be priced by word, by hour, or as flat project fees, depending on the scope and requirements of the assignment.

    Typical pricing includes:

    • Articles and case studies: $1.75–$2.00 per word
    • White papers and research reports: $1.50 per word
    • Press releases: $1.25 per word
    • Content edits: $1.00 per word
    • Hourly engagements: $100–$150 per hour, based on project complexity

    Per-word and hourly engagements can also be structured as flat project fees based on scope, timeline, and client objectives.

  • Yes, but only when a project calls for it.

    I maintain a trusted network of writers, editors, and researchers who contribute to select projects when additional expertise or capacity is needed. All work is reviewed and finalized to the same editorial standards regardless of who is involved.

  • Both.

    I partner directly with organizations and also work closely with marketing, public relations, and communications agencies.

    Many engagements evolve into long-term partnerships in which I function as an extension of an internal editorial or content team while maintaining confidentiality and consistent quality standards.

Ready to discuss a project?

Whether you’re planning a research report, article series, newsletter, or broader content initiative, I’d like to learn more about your goals, timeline, and editorial needs.